Do we really need divisions? Why not just have the top-2 teams play for the Conference Championship? There are so many issues with divisional realignment and travel - why not just say that there are no divisions and the conference will generate the schedule randomly or on some type of rotation? "Protected" rivalries, regional match-ups, and travel would all be considered and would lead to more fluid scheduling. Yes, it sets up for the likelihood of a repeat match-up in the championship, but wouldn't that be more compelling for viewers (and advertisers) if it is the top-2 teams in the conference every year? This setup would remove all questions from the playoff committee (Big 12 has clear conference champion) and also makes it easy for bowl game selections. Plus we can keep the "One True Champion" T-shirts and other marketing materials.