Exactly. Who do you think they were tailgating with?
Feed me nasty brats and Bud Light? You get 4 downs.
A little ribeye with some Smithwicks to wash it down? "Whoops. I must have forgotten to advance the Dial-A-Down."
I assume you would put ISU on the 5 down plan every week? Maybe from time to time do an Iowa game and skip a few 3rd downs here and there to jump directly to 4th down? That would be fun.