Call it whatever you want, it's crap. Should a blog, especially one hosted by a major news outlet such as ESPN, have lower standards for the quality of its content? Maybe we'll disagree on the answer, but I don't believe that labeling content as a "blog" gives the author license to publish junk without expecting criticism of its quality.
Like I said, that's the entire point and you're taking it in hook, line, and sinker. They WANT criticism. It's like pro-wrestling, the ideal match is 50% of the crowd likes one wrestler and dislikes the other wrestler, and 50% of the crowd likes the other wrestler and dislikes the first wrestler.