The logo and mascot topics gather a lot of differing opinions.
The typical reactions of a marketing firm to too many opinions is to do an afternoon's work in which they simply mimic someone else and shove it down your throat as a "best alternative". They collect their half million $ and go on to the next sucker.
Instead of spending hundreds of thousands of dollars on designs the majority of donors do not like and have to be forced to purchase, why don't we tap our own resources - the students, faculty and alumnus to come up with better ideas?
But instead of establishing our own traditions, we will continue to be the I(llinois?)-State Louisville Cardinal Cyclones.
We had our own distinct helmet design once. We had decades of the Walking Cy. We've thrown them away to look like Louisville and Southern Miss. If we want to be a BCS school, and behave like a BCS school, maybe we should ignore the BS from marketing people and start behaving like we can establish our own traditions.
Yeah, I know, I'm dreaming.