But the difference between blue blood Big12 & ACC schools historically making a push for unequal revenue sharing is they KNEW they had a landing spot where they could make more money- the Big10 or SEC.
Just don't see OSU, Michigan, Georgia, Alabama, etc. having the same leverage. Conversely, since there are fewer than 3-5 schools in either the Big10 or SEC that have true media viewership leverage, that gives more power to current Big10/SEC schools like Iowa, Minnesota, Arkansas, Mississippi, etc.
And don't see schools like Northwestern, Rutgers, Vanderbilt, Mississippi State being pushed out. IMO it's more likely they would choose to leave if there is a 2nd Tier CFB division where money is still good (aka Big12/ACC levels) and they feel they could be more competitive. As the Big10/SEC grow to 20+ schools, incremental or dilutive $ impact is smaller.
Where the real upside exists is if Netflix, Apple, Amazon start spending on college football. Or if ESPN & FOX decide casual sport fans are willing to pay for subscriptions vs. OTA games. I will be curious how ESPN and FOX DTC platforms evolve/grow between now and 2029.