For the love of all that exists, please tell me the bolded is a typo and you don’t actually draw the line of “too far to walk” at a mere 2 blocks.
Pricing wise, higher prices = fewer students = more locals & alumni visitors. That’s oversimplified but the gist of ‘pricing out’ college students who just want to party. Throw in an earlier closing time too.
Agree with the last part. It’s too disjointed for any one area to be truly desirable. As someone in my mid-30s I tend toward Main St, but do enjoy stopping at Es Tas for 3 tacos and a drink or two in the afternoon during my semi-annual return to Ames.