Washington would be on any conference's wishlist. Ive always thought of them as the Michigan of the West.
Realignment Megathread (All The Moves)
- Thread starter ISUcyclones11
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How did NBC get screwed? The dispute around the Big 10 Championship is because former Big 10 Commissioner Warren promised NBC the game without letting FOX and Big 10 Presidents know. So NBC has sold the rights back to Fox for $50M. They are probably happy about that.
How did CBS get screwed? If they didn't pay the Big 10 $350M, CBS would be televising MWC games at 2:30. After getting outbid by ESPN for the 2:30 game, CBS had no option but to buy into the Big 10 package.
How could the Big 10 have done better? They have games on 3 OTA networks plus BTN. The Big 10 has the richest media deal at $1.1B annually. The Big 10 is in a great position for the 2030 negotiations. Multiple partners that have to pony up to keeo their game inventory and Big 10 is positioned with subscription platforms: FOX One, Peacock (NBC) and Paramount+(Skydance) if the Big 10 chooses to move content off the BTN. Plus Amazon is in the wings after getting rebuffed when Oregon/Washington joined the Big 10.
How did CBS and NBC get screwed? I will repost two articles that address it.
Yes, Kevin Warren hosed up but the reason NBC attempted to unload the B10 CCG was they were unhappy with the Fox deal and wanted recoup a chunk of their money spent, it wasn't because of Warren's sorry eff up.
And CBS could have bid on the B12 and got more bang for their buck in the late afternoon window with the B12's #1 GOTW every week. Instead, they entered into a sublicense deal with Fox that they haven't been happy with.
And as previously posted for like the 10th time in this thread and you still don't get it => Fox is locked in as 100% rights holder as long as they own majority stake in BTN. Even you should be able to figure out that if the B10 had multiple bidders for their rights without sublicensing (to Fox's benefit), those rights would increase in value for the B10.
Top Big Ten matchups remain few and far between for NBC, CBS
NBC gets a rare marquee Big Ten game this week as the network and CBS struggle with their new conference schedules.
awfulannouncing.com
NBC reportedly looking to sublicense next year's Big Ten title game
Next year's Big Ten football championship, already a point of contention in the conference's media rights deal, could be on the move from NBC.
www.sportsmediawatch.com
The Awful Announcing piece there that you've referenced a bunch of times is nothing more than an opinion piece with no direct quotes or anything else of substance from any stakeholder at NBC or CBS.How did CBS and NBC get screwed? I will repost two articles that address it.
Yes, Kevin Warren hosed up but the reason NBC attempted to unload the B10 CCG was they were unhappy with the Fox deal and wanted recoup a chunk of their money spent, it wasn't because of Warren's sorry eff up.
And CBS could have bid on the B12 and got more bang for their buck in the late afternoon window with the B12's #1 GOTW every week. Instead, they entered into a sublicense deal with Fox that they haven't been happy with.
And as previously posted for like the 10th time in this thread and you still don't get it => Fox is locked in as 100% rights holder as long as they own majority stake in BTN. Even you should be able to figure out that if the B10 had multiple bidders for their rights without sublicensing (to Fox's benefit), those rights would increase in value for the B10.
Top Big Ten matchups remain few and far between for NBC, CBS
NBC gets a rare marquee Big Ten game this week as the network and CBS struggle with their new conference schedules.
NBC reportedly looking to sublicense next year's Big Ten title game
Next year's Big Ten football championship, already a point of contention in the conference's media rights deal, could be on the move from NBC.
Head acratcher
Michigan athletics wants Warde Manuel to reform corrupt culture. That's absurd | Opinion
Michigan athletics suffered from poor oversight and accountability failures. Now, it wants Warde Manuel to help lead reform. Are you kidding?
www.usatoday.com
Nice try, but NBC trying to sell off a B10 CCG and lower than expected ratings for both networks is certainly of substance. And good luck with expecting a quote from NBC and CBS publicly admitting they effed up and got hosed by Fox and Warren.
You mean the highest rated Big Ten Championship in history? Sounds like NBC dropped a golden ticket on that one
It was actually the most watched conference championship game in college football history, peaking at just under 20 million. Plus, didn't NBC get like $55 million from FOX for offloading the B1G title game?
Which is insane because Sunday night football for the NFL averaged about 21 mil viewers per game in 2025 and it cost around 120 mil per game. So you’re getting the same value for less than half the cost.
If anyone should be upset it’s NBC leadership over whoever made the call to sell it
So, in your eyes, they should have spent the same or near the same money for weekly games that would have drawn worse ratings than the ones they're allegedly unhappy with?
As my dad used to tell me when I was growing up, "If, ifs were skiffs we'd all be fisherman!". He probably heard it a few times in the NavyHow did CBS and NBC get screwed? I will repost two articles that address it.
Yes, Kevin Warren hosed up but the reason NBC attempted to unload the B10 CCG was they were unhappy with the Fox deal and wanted recoup a chunk of their money spent, it wasn't because of Warren's sorry eff up.
And CBS could have bid on the B12 and got more bang for their buck in the late afternoon window with the B12's #1 GOTW every week. Instead, they entered into a sublicense deal with Fox that they haven't been happy with.
And as previously posted for like the 10th time in this thread and you still don't get it => Fox is locked in as 100% rights holder as long as they own majority stake in BTN. Even you should be able to figure out that if the B10 had multiple bidders for their rights without sublicensing (to Fox's benefit), those rights would increase in value for the B10.
Top Big Ten matchups remain few and far between for NBC, CBS
NBC gets a rare marquee Big Ten game this week as the network and CBS struggle with their new conference schedules.
NBC reportedly looking to sublicense next year's Big Ten title game
Next year's Big Ten football championship, already a point of contention in the conference's media rights deal, could be on the move from NBC.
I'm sure Yormark & Big 12 media consultants reached out to CBS prior to agreeing to ESPN/FOX extension. So obviously CBS had no interest, or at least ESPN/Fox investment level.
If NBC & CBS are upset, then those execs need to look in the mirror and not blame FOX. There are DETAILED CONTRACTS that specify operating & financial parameters. There is ZERO chance they didn't know the game selection pecking order before signing the deal. If the CBS/NBC execs didn't, not only should they look in the mirror, they should be fired.
The AwefulAnnouncing piece is comical because they cite games during the non-conference season. Doubt ESPN loves the SEC 8 game non-con schedule. ESPN is why the SEC & ACC are both moving to 9 game conference schedule.
But I agree, based on SEC ratings vs. Big10 ratings. Looks like the evil Worldwide Leader in Sports might know a little something about their business.
CBS would have paid less for the weekly B12 #1 GOTW but the ratings for those games would have been most weeks in the ballpark of the B10's #2 or #3 games that CBS mostly air. Like I previously posted, more bang for their buck plus the #1 choice every week. If they would have got that weekly game, they had the flexibility on their end to start those game at 1:30 CT or 4 CT so not to directly compete timewise with SEC games on ABC and improve their ratings in doing so.
The problem with the B12 engaging CBS was timing as the existing B10 deal started a year or two earlier than the B12's current deal and ends a year earlier (2030) than the B12's (2031). But given how ESPN/Fox are sublicensing B12 games in the current deal, maybe the B12 can facilitate a sublicense deal with CBS in the 2031 gap year.
This isn’t true. NBC pays the NFL $2B per year for 26 games total, that’s about $77M per game.
Those games average 23.5M, so the average NBC NFL game draws more than the most watched B10 championship game ever. Plus that deal comes with 2 playoff games annually plus a Super Bowl every 4 years. B10 isn’t anywhere close to the value that NFL is for NBC
Where in the world are you getting 26 games?
You are 100% correct that I messed up and didn’t realize they got the playoff games so my math was off there, was just going off of the Sunday night football numbers which was 21mil and the math of 17 games
With a 55mil evaluation for a 20mil rating on a Saturday that’s a bargain for a non NBC Super Bowl year but yeah the playoff games are usually going to be a big bump
That's where the Big 12 is in a tough spot, as much as it sucks. When you're going to market saying that our #1 game is the cheaper alternative to the Big Ten or SECs 2nd or 3rd game, it really puts the perception of your league in focus and shows exactly why the Big Ten and SEC should fight tooth and nail to avoid pooling. The already huge gap in revenue is going to explode with the next contracts. It sucks, I hate it but that's what the market is going to bare out.
Also, giving CBS the #1 game every week would have put a dent in what ESPN and FOX paid for the rest of the deal and probably resulted in a lower overall payout. It's a true rock and a hard place situation for the Big 12 and ACC. Going to be interesting to see in the next round if the ACC taking the long term stability was the right move or if giving that up to go to market sooner would have paid more dividends. Both sides are completely valid.
From NBCUniversal’s website. They have 22 regular season games (remember they always get NFL opening night, a Thanksgiving game, a Peacock exclusive game, as well as a random afternoon regular season game this year). Then they have 2 playoff games and 2 preseason games including the Hall of Fame game.
Just your average SNF game will beat the B10 championship numbers.
Oh for sure your average SNF will beat the championship numbers, the average was pretty close but still about a mil or two higher.
Good info on the rest though, that’s what I get for lazy research. Appreciate the insight
