- Mar 27, 2006
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Jaguar Rebrand
- Thread starter Gonzo
- Start date
They make amazing looking vehicles but many of them are underpowered compared to others in their class.
- Mar 27, 2006
- 43,013
- 34,524
- 113
I agree Lexus is the king of luxury reliability. I do have some questions of how Buick, Chevy, Kia, and Mitsubishi are ahead of Toyota on this chart.If reliability is the concern, Lexus takes that prize with very few competitors
Lots of question marks on this chart. Honda behind Jeep?
I've learned over the years to take JD Power with a grain of salt. A few things:If reliability is the concern, Lexus takes that prize with very few competitors
1. The difference between the top few, is very minimal. With a Lexus, they average 1.3 "problems" power car, compared to Kia with 1.5 "problems"
2. "Problems" One of the biggest are infotainment issues like voice recognition. These ratings don't show the difference between a Bluetooth issue and transmission failure. This also doesn't consider cost.
3. They do both short term and long term dependability.
4. Companies with a large number of models usually have an advantage. If Porsche has 6 models and Ford has 15, Ford has an advantage. When Porsche does redesign/update to their 911, it has a lot bigger impact on the whole brand.
5. Brand is fun to look at but model is much more important. If you went by this list you'd think buying a new Lexus LX would be a smart choice. What this doesn't tell you is that you may be in line for a complete engine replacement on your new $70k purchase
6. These ratings favor brands that rarely update their vehicles. A Nissan Altima may have been pretty bad it's first year but 6 years in, they've probably addressed most of the issues.
7. The best way to look at these ratings are to notice trends over the years. Pay attention to the ones who have been on top for years and those that have been on the bottom.
8. I find total cost of ownership on a model to be a better metric to pay attention to.
9. Just because a car is reliable, doesn't make it a good car to own. A 2024 Toyota 4 runner is going to be more reliable than a 2024 Toyota Highlander, because it hasn't changed in like a decade. If you drove these vehicles back to back, 90% would say the Highlander is better. Next year, when the 4Runner gets redesigned, these results will probably flip.
This reminds me of many years ago when Iowa State hired consultants to do a marketing rebranding for the University.
After months of research and planning, we had a meeting in the President's conference room where the consultants dramatically unveiled the University's new tagline:
That was quite a contrast to the Enjoy Your Adventure rebrand that coincided with Iowa State's largest enrollment growth in history.
After months of research and planning, we had a meeting in the President's conference room where the consultants dramatically unveiled the University's new tagline:
IOWA STATE UNIVERSITY
It works
I'll never forget the expression on Warren Madden's (VP for Finance) face as I'm sure he was calculating in his head how many hundreds of thousands of dollars Iowa State just spent on this two-word tagline. Went over like a lead balloon.It works
That was quite a contrast to the Enjoy Your Adventure rebrand that coincided with Iowa State's largest enrollment growth in history.
Wow, if that’s the best they had they should have postponed the meeting. I can’t imagine unveiling that garbage. I’m sure they knew it was trash.
The consultants were from the East coast and they were blown away by the work ethic, the humility, and the pragmatic approach of all the ISU faculty and staff they met with, as well as Iowa State's land grant heritage.
They thought a simple, brief, down to earth tagline like "it works" truly captured what it is that makes Iowa State such a great university. As I said, it went over like a lead balloon.
Hey boys and girls I like where Kia stacks up on that list. A maligned but value brand.If reliability is the concern, Lexus takes that prize with very few competitors
Saw one in Alton, IA parked at a bar there. I chuckled as it just wasnt something I expected to see there.
I tend to use Car Complaints and Dashboard Light for my car reliability/known problems research. I know they aren't exactly empirical studies, but they haven't let me down yet with choices made using them as a reference.
My first thought watching that was the car company Jaguar was going to sue this cosmetics company Jaguar for using their name.
Kia owners can't report problems because their vehicles keep getting stolen
I hate the current look of Lexus vehicles. I can't see past the 'less than' and 'greater than' symbols on the front grill.
JD Power is a joke. They measure reliability in the first 90 days of ownership. What value is that? Do you know anyone who buys a new car every 90 days?
Consumer Reports actually collects data over significant periods of time, and some of the brands near the top of JD Power end up at the bottom.
