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Jaguar Rebrand

Mr Janny said:
If reliability is the concern, Lexus takes that prize with very few competitors
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calling BS on the Kia/Hyundai. When your car is designed with a known defect of being able to be stolen with a tooth pick and engines that burn through oil at an alarmingly high rate, I'd call those "problems".

And when it's baked into the design, and dealers all know about it, it's not random.
 
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Dgilbertson said:
calling BS on the Kia/Hyundai. When your car is designed with a known defect of being able to be stolen with a tooth pick and engines that burn through oil at an alarmingly high rate, I'd call those "problems".

And when it's baked into the design, and dealers all know about it, it's not random.
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Hyundai is currently on my list of "don't touch with a ten foot pole", although the newer van and SUV models seem to be mostly fine. Alongside them is Nissan. Not dealing with their CVT maintenance bull ****. Other brands use CVTs with far less trouble, just fine. Subaru had a tough stretch with the head gaskets for awhile but that seems to be better now.

I tend to also stay away from domestic vehicles that aren't trucks or large SUVs, but that's probably a bit harsh.
 
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dmclone said:
Jaguar was a dying brand, which is sad. Hopefully, this brings them back to their once great history. The 60's E type may be the best looking car ever made. The Jaguar F Type may be the best sounding motor ever.

My God this is glorious

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I think Lexus has them beat here too. I don't think I've heard a sound better than the V10 in the Lexus LFA. It might be my favorite car ever made.

 
MeowingCows said:
Hyundai is currently on my list of "don't touch with a ten foot pole", although the newer van and SUV models seem to be mostly fine. Alongside them is Nissan. Not dealing with their CVT maintenance bull ****. Other brands use CVTs with far less trouble, just fine. Subaru had a tough stretch with the head gaskets for awhile but that seems to be better now.

I tend to also stay away from domestic vehicles that aren't trucks or large SUVs, but that's probably a bit harsh.
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Hyundai and Kia are not good. Hyundai makes Genesis and those look sweet but I have heard they are junk.
 
Drew0311 said:
Hyundai and Kia are not good. Hyundai makes Genesis and those look sweet but I have heard they are junk.
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Everything is turning to junk. The race for shiny new features has accelerated release timelines, increased the cost and lowered the reliability. Systems are becoming too complex for how often brands are releasing updates.

Look at Toyota/Lexus. They’ve kind of always been behind the times, especially their interiors, but mechanically they’re rock solid for the most part.
 
MeowingCows said:
Hyundai is currently on my list of "don't touch with a ten foot pole", although the newer van and SUV models seem to be mostly fine. Alongside them is Nissan. Not dealing with their CVT maintenance bull ****. Other brands use CVTs with far less trouble, just fine. Subaru had a tough stretch with the head gaskets for awhile but that seems to be better now.

I tend to also stay away from domestic vehicles that aren't trucks or large SUVs, but that's probably a bit harsh.
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I have a sonata and the resell value has tanked since I bought it, so that's fun.
 
When I think Jaguar I think of these:
  1. Vintage classic XK-120 couple and a wild ride on some suburb streets of Perth. Was riding with an Aussie guy who had the coupe setup for vintage rally racing. In his word it had a lot of "grunt" as he described it after the acceleration put me back in my seat some.
  2. Classic XKE
  3. The jaguar throne in a hidden pyramid room inside the Temple of Kukulcán. Wayback for that, don't think they let people in there anymore.

Sidebar: Never have mastered the Brit pronunciation of jaguar.
 
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BoxsterCy said:
When I think Jaguar I think of these:
  1. Vintage classic XK-120 couple and a wild ride on some suburb streets of Perth. Was riding with an Aussie guy who had the coupe setup for vintage rally racing. In his word it had a lot of "grunt" as he described it after the acceleration put me back in my seat some.
  2. Classic XKE
  3. The jaguar throne in a hidden pyramid room inside the Temple of Kukulcán. Wayback for that, don't think they let people in there anymore.

Sidebar: Never have mastered the Brit pronunciation of jaguar.
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Is the XK-120 the one that used to have a V12? I remember they had a killer looking car with a V12 when I was young
 
CycloneDaddy said:
Just showed my wife the ad … she doesnt believe me its legit … she has been doing corp marketing for 20+ years.
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I think it might be the first car commerical without having a car in it. It looks like a Target commerical as someone else said or a Forever 21 commerical.
 
Drew0311 said:
I think it might be the first car commerical without having a car in it. It looks like a Target commerical as someone else said or a Forever 21 commerical.
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...or a makeup commercial, in all of which the product participates in the commercial...

I understand the need to rebrand but in my opinion the new font is a simple way to convey the direction they want to go in.

Why not tease with an up-close image of the new font on the car.

Or some imagery that alludes to the massive sea change from horse to ICE vehicles, suggesting another sea change that Jaguar will master. Or imagery that demonstrates by comparison that Jaguar has never copied and has always innovated (even if that's bullsh*t).

The fashion show is at best a waste of time and at worst a laughing stock. The comparisons on here to Zoolander are exactly right...
 
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20eyes said:
...or a makeup commercial, in all of which the product participates in the commercial...

I understand the need to rebrand but in my opinion the new font is a simple way to convey the direction they want to go in.

Why not tease with an up-close image of the new font on the car.

Or some imagery that alludes to the massive sea change from horse to ICE vehicles, suggesting another sea change that Jaguar will master. Or imagery that demonstrates by comparison that Jaguar has never copied and has always innovated (even if that's bullsh*t).

The fashion show is at best a waste of time and at worst a laughing stock. The comparisons on here to Zoolander are exactly right...
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The Zoolander comparison is spot on.

Another one that came to mind for me was from the movie Boomerang where the flaky creative director is given open range to develop whatever ad he wants for the new Strangé fragrance...

 
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Reminds me of something I'd have done when I was a graphic design student...but one of my projects I look back at now and cringe as an older experienced creative pro, not the good kind of college project that makes me smile now.
 
HFCS said:
Reminds me of something I'd have done when I was a graphic design student...but one of my projects I look back at now and cringe as an older experienced creative pro, not the good kind of college project that makes me smile now.
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When I was in HS I took a commercial art class, I was never a designer or artist more of a writer/concepter, and we had to come up with a new product, develop a logo and an ad. This was the 80s at the height of the wine cooler revolution. So the product I came up with was a refreshing new wine cooler adult beverage with the following name and tagline...

Tropical Urges
The hottest thing to cool you off.

For my logo I had the "T" extend over the entire word "Tropical" and then had a silhouette of a hot babe laying out on top of the "T".

I can't remember what grade I got but if it wasn't an A+ it would've been a crime.
 
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Gonzo said:
When I was in HS I took a commercial art class, I was never a designer or artist more of a writer/concepter, and we had to come up with a new product, develop a logo and an ad. This was the 80s at the height of the wine cooler revolution. So the product I came up with was a refreshing new wine cooler adult beverage with the following name and tagline...

Tropical Urges
The hottest thing to cool you off.

For my logo I had the "T" extend over the entire word "Tropical" and then had a silhouette of a hot babe laying out on top of the "T".

I can't remember what grade I got but if it wasn't an A+ it would've been a crime.
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That's awesome. It's what I ended up doing as a job, but some of mine (even in college) are just as cringe without being funny. Any time the students get to make up their own company it increases the cheese factor 100x.
 
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