Always thought the jingle should have been... "where there's a vertical smile in every aisle"
Hy-Vee is in a tough space because the big boys (Walmart and to a lesser extent Target) are getting better at groceries and will thrash HV at prices. So they want to try to build a brand that reinforces their customer base. HV is going for a cool, young brand that has a streaming service and a dating show.
I’m convinced a big reason that Target exists is to cater to people who wanna feel superior to Walmart shoppers. Same idea here with what Hy-Vee is trying to build on.
Disagree on Target. The shopping experience is much much better there. Walmart checkout lines are horrible, the stores are largely not the cleanest (there are exceptions) and Target is fantastic with ordering ahead.
I don't feel superior to a Walmart shopper, but I'm really cool with paying an extra nickel for a tube of Crest if my experience is better.
I'm not sure if its the superior thing, I think its just the differences and quality.Hy-Vee is in a tough space because the big boys (Walmart and to a lesser extent Target) are getting better at groceries and will thrash HV at prices. So they want to try to build a brand that reinforces their customer base. HV is going for a cool, young brand that has a streaming service and a dating show.
I’m convinced a big reason that Target exists is to cater to people who wanna feel superior to Walmart shoppers. Same idea here with what Hy-Vee is trying to build on.
If they want a reality TV show I would instead propose a Shark Tank style show where people pitch insane ideas to the Hy Vee Board of Directors and watch in astonishment when they actually go for them.
I disagree. Resurrect Fear Factor.
Fear factor now is actually shopping at a HyVee and trying to avoid getting hit with their industrial shopping carts whipping up and down the aisles. "Move out of the way peasant! I've got online orders to fill!"
Bur first take your car to the oil change bay. Once you have the creamed corn, come get your iphone upgraded, and then bring your kid to a movie theatre after stopping at the microwave popcorn station. Schedule your haircut BEFORE you enter the movie!"Hey, I can't seem to find any creamed corn. Do you know where I could find that?"
"So you're going to want to head down this aisle until you hit the interactive sting ray touch tank and go right until you've reached the trampoline park. Be careful though, Tuesdays is axe throwing league in the meat department so you will want to avoid there. If you hit the pet groomers you've gone too far."
Hy-Vee at 7 am still has pallets full of stock items in the aisles. Like going through an obstacle course.
You'd think they'd have plenty of time to do it overnight with the stores no longer being 24/7. Now it's just more hours of the day theyve got crap out in the aisles.Hy-Vee at 7 am still has pallets full of stock items in the aisles. Like going through an obstacle course.