I think the UH addition is interesting for recruiting.
Clearly if you live in Houston and get an offer from UH & Alabama or Georgia or Texas you likely DON'T go to UH, but how many Houston players are there in places like Arkansas or Miss State? I think some of THOSE players might choose to go to a Power 5 Houston over second tier Sec teams. (or ACC/B1G)
edit: pretty soon, UT will also be considered a second tier Sec team.
Ed Oliver Recruit Interests
247sports.com
To be fair, this dude stayed in Houston, literally could have went anywhere he wanted.