I think the UH addition is interesting for recruiting.I think Ga. Tech is in question. Maybe it helps, maybe it doesn't. I don't like Ga. Tech as a 20th spot, 24th is a little better. I'm just saying it may be an addition that fails. I absolutely feel the SEC blocks the B1G from FSU, but I am less sure about Ga. Tech. If a miracle happened and the B1G could get FSU, Ga. Tech makes sense as a bridge.
I am absolutely on board for the Houston addition for the B12. IMO it wasn't addition number 4 it was more like 1 or 2.
Houston to the B12 is completely different than Ga. Tech to the B1G. There is so much synergy IMO for adding UH with the existing Texahoma schools, that it helps ratings in those 4 games where UH is involved. Granted, they were big opponents like OU but UH has had 5M 2x in the past 4-5 yrs. UH won't get those kind of numbers against B12 but it will be solid, they will also be a non-conference team other Power leagues schedule which will give good inventory for the league.
I will go one step farther, even though Houston is now an SEC market first planting a hometown B12 school will help B12 coverage in Houston as a solid #2 and make sure the B12 is not forgotten and to a lesser extent probably around the state. I think this will help the other Texahoma games ratings even when UH is not involved.
UH needs a good coach and to be relevant but I thought they were a no brainer from the beginning. I even thought the B12 with UT & OU could have afforded to add UH and one other school to go to 12 for some of those same reasons. But I think both UT & OU were reluctant to elevate UH.
Clearly if you live in Houston and get an offer from UH & Alabama or Georgia or Texas you likely DON'T go to UH, but how many Houston players are there in places like Arkansas or Miss State? I think some of THOSE players might choose to go to a Power 5 Houston over second tier Sec teams. (or ACC/B1G)
edit: pretty soon, UT will also be considered a second tier Sec team.