Even the nasty boards on the ceiling that have look warped, rotted and discolored since I was a student in '98? If they could take the concourse area and add suites on the sides, and additional seating along the baselines, it would increase capacity and possibly allow them to pay for other needed upgrades(WiFi, upgraded concessions, restrooms, replacing aforementioned boards above, refurbishing fixtures, etc)
All this would do is increase capacity, increase the decibel level(more people and sound would reverberate more) and generate more revenue for the athletic department. That's a win all the way around. It could potentially also allow Hilton to take back some concerts/events from Wells Fargo arena(a terrible facility IMO).