explain this a bit, most folks find plain concrete rather "lifeless"
Do we want to come across as anything else? Don't we want people to see our team as "lifeless" when they play us?
Seriously though, there are three reasons why I prefer this.
First it matches better with the style of the buildings around it. The Iowa State center is all concrete, no exposed steel. Bergstrom has both elements, but notable the pilers are concrete and not steel. Jack Trice has some exposed steel, but most of it is out of view when your inside the stadium. In fact from inside the stadium, almost all you see is concrete and very little steel anywhere.
Second, it will make that end of the stadium feel more closed in and in this way will help the Jake fill in that side of the stadium. Just ask any interior designer or architect. The more solid it is or looks the more it will help enclose the north end zone.
Last, concrete is a sign of strength and power. Ever see Hoover Dam? I live and work about an hour away from the largest concrete structure in the US, Grand Coulee Dam. I get chills just driving by it. Would the St. Louis arch be as iconic if it was exposed steal?
I'm not even saying we should do solid concrete. They could attach panels to the steel that make it look like concrete. Also I in no way think they should get rid of the steel design in the cross structure. If we want it to look more like Bergstrom it should be concrete pilers and exposed steel on the cross structure.
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