We have a great record of making the NCAA (pretty much 80%) and that's probably good enough if you throw in a Sweet Sixteen every decade or so. There's no real pressure to win the conference and we've done that only once in the history of our program and none this century. There's no "If you don't win the conference than the season is a failure", it's just not in our history like it would be if we had a bunch of titles.
With an Elite Eight and two Sweet Sixteens in Fennelly's first five years I thought ISU might be building something crazy special but that house a fire start was never sustained. What we have is a good program, not elite or great but pretty good, maybe just outside the rankings as a Top 30-35 if you rated some sort of scale for the last 20 years. Attendance is good and we win "enough" (see record of making the NCAA's) and that's going to continue to be good enough.
Whether it's good enough for me doesn't really matter, it's just the way things are and will continue to be for at least the next five years unless the wheels just fall off (which I don't see happening). We don't even have to be better to have better league records after Texas and Oklahoma leave. With them gone and Baylor dying on the vine the league is going to be not so great and we will easily finish in the top half, probably the top third, we might even have a hot season and win a piece of the title but to me it will a little less satisfying than winning in the old Big 12.
Summary: It's steady, pretty good but not great, and isn't poised to be much better or much worse.
