TL;DR: Pollard makes some decisions worth questioning, but I think they're usually more justified than fans think. Regardless, on net, I'd rather have Pollard than not, particularly with the financial struggles that every AD is facing or is about to face.
I imagine I'm probably somewhere in the 75th-90th percentile of Pollard defenders. But I'm not going to pretend like every decision of his is perfect. Here are some of the criticisms that I think are most justified, but don't near add up to those who think he should be fired or even those who think he's mishandling the current moment.
Announcing Rogers Immediately: I think Rogers is a very solid hire. But announcing him right after Campbell's departure became official certainly put the fans, and more importantly, the players, on a roller coaster of emotions in a way that seems callous. However, I doubt that approaching it differently would've had as much of an impact of player retention as some think. Overall, it was just a rough situation.
Beer Sales: I'm not near as pro-beer as most. I think many dramatically overestimate its benefit. But in a world where Iowa State is short money, I understand those who point to beer as being a relatively straightforward way to at least close the gap a bit. Pollard has occasionally alluded to it not just being his decision, so it will be interesting to see if change in university administration might mean there are changes here.
NIL/Revenue Sharing: The way some people talk, they make this sound easy. It's obviously not. Pollard is looking at a $27 million shortfall this year that will be covered by AD reserves. There aren't enough reserves to cover future years' shortfalls. I respect Blum a ton, so with the comments he's previously made, I do imagine that there are at least some small things that Pollard could do to approach this differently and meet coaches in the middle. But the general approach of trying to close that shortfall before providing extra NIL? I have a hard time criticizing that.
I think some of the justified criticisms are how We Will vs. the AD have approached donations. We Will had more of an "all hands on deck" approach, strongly encouraging donations from people who could only give $50-$100 a year. The AD seems in all ways focused on the largest donors. And perhaps on a short term $ per hour of effort measure, that maths out to be better. But in the long term, I'm not sure it's better, and it does leave your more casual fans in the dark about the current financial environment.
But overall, I still think Pollard has done and is doing a very good job. Hiring wise, sure there have been coaching misses in his tenure. However, he's gotten better, and I'm still not convinced that coach hiring is much more than a crapshoot.
Financially, even if I'm not sure his approach to donor/NIL engagement is the best, I still feel far better with him at the helm than most athletic directors. The fact that Iowa State even has the reserves to cover a one-year shortfall is a lot better than quite a few other schools, who will be asking their university administration this year to cover the AD even more than they already are. I think it's very possible that in 2-3 years, a lot of athletic departments will be drowning, and Iowa State will at least have its head above water (though perhaps barely).
Finally, CyTown, which I think was pretty visionary, and I haven't seen anything so far that makes me think it won't be fairly successful. And everyone needs to keep in mind, and tell everyone they know, that the athletic department has already spent all of the CyTown money that it was going to (on the lots and underground infrastructure)--the remainder of the financial risk is on the private developer.