I get that fans like to focus on results rather than the season. Heck a lot of ISU fans have been jonesing about the football team making the CFP or winning the Big12 title all summer/fall.
But I think the media and ISU could do a much better job of reporting on ISU basketball without hyping the 2021/22 Cyclones. Cyclone fans love our players- do stories on the players. We have like 8 new guys on the roster, I'd like to get to know them in Sept/Oct. I also think the media can do culture stories on TJ's vision for the program. We see that to a degree in media day and some of TJ's interviews during the offseason. But we could also see/hear more from the assistant coaches.
The toughest part today is fans consume information in many different ways and a lot of fans only choose a few methods; print, local TV, Cyclone.com, message boards, twitter, facebook, youtube, etc.