That is 100% false on the big ten part, the schools didn’t want to be on streaming. It’s a big part of the reason Warren moved on, he misrepresented how many games would already be on streaming and the schools were and still are pissed.Amazon is going to be a new partner of the NBA and already is engaged with the NFL. Your first sentence doesn't make sense.
And the reason they and Apple aren't in the CFP regular season space is that regular season and playoff packages aren't aggregated. Apple lowballed the PAC for good reason, it was a regional West Coast package only with no guarantee of CFP access at that time. And Amazon bid more than NBC and CBS for B10 rights but with Fox at the negotiating table, Amazon was going to get shut out because Fox (along with ESPN) didn't want them in on the CFP bidding.
The NFL is ratings proof. CFB is not. The Notre Dame games on peacock don’t even break 200K viewers. It’s just not the same