Streaming is still the future, but just not now!
Streaming on 10-15 paid subscription platforms isn't going to be the future though. At least not where every platform is incredibly mainstream the way networks and the top 10 cable channels have been for decades.
Some day, probably soon, 2-4 of these streaming platforms will be the main stream thing the networks and top cable channels were.
AppleTV is not that thing right now and I'm really not sure it has much of a chance at it. Netflix/Max/Prime/Disney+/Hulu would all get more visibility right now for sure, especially Prime that's almost like a utility for a lot of people where they pay for it anyway and the streaming part is free like network TV has always been free.
I'm guessing 2-3 of the current players bow out. All this stuff with the layoffs, the SAG strike, the WGA strike...it's all related to that race to be the ubiquitous streamer. Youtube was the first one to read the tea leaves and go back to what it always was, some of these others will go back to being content providers rather than delivery mechanisms.
And here's the kicker...if/when streaming become EVERYTHING...the Pac is in even worse position because that's when metro markets stop mattering and only the amount of passionate fans matters.