Article on Pac12 expansion.
Rumors of Amazon and other networks being interested would be nice, and I also think it helps make the Big 18 being Pac6 to Big 12 is more valuable than Big 12 to Pac10, as it gives the Big 12 country reason to watch some late night spots that the Pac in the past had to rely on the apathetic west coast, and it won't have as much competition as the prime P2 spots. Clearly the BIG will try to keep it as much as possible with 2 teams, but their buy in is so high, they could not add much Pac time zone.
“There is really no more water that can be squeezed out of the rock,” the media industry source said. “The value of any individual school that’s outside the Pac-12 — while some might have slightly more than others — is minuscule.”
Why? Because of their value, or lack thereof, on the most profitable broadcast platform: over-the-air television.
“Look at it this way,” the source explained. “There are only so many window openings on the schedule. Those are going to be filled by the big brands, no matter which league they’re in. Because they have more than others, the Big Ten and SEC are going to take most of them.
“Then other big-brand games like Clemson-Miami or Oregon-Washington, are going to have a place in those windows.
“(But) Cal vs. Oregon or San Diego State vs. Arizona is going to find a secondary platform, where the bulk of (college football) is going to be.
“Unless (expansion involves) a school that can find its way to the main-platform windows, its value is the same as the others in the bulk bin.”
https://www.denverpost.com/2022/07/...uggest-expansion-doesnt-make-financial-sense/