Yeah, they could have bid but why would they (beyond Fox and ESPN) if they don't have prime regular season inventory to lead into the CFP like the NFL does (and keeping in mind that Fox sublicenses their B10 rights to CBS and NBC).But didn't all those other networks have the chance to bid on the expanded playoffs that ESPN just locked up as the sole bidder?
And the fact that ESPN was the sole bidder and the CFP Committee accepted that low ball sole bid without going back to the drawing board for their bidding process made it even more ludicrous. Of course, the ESPN influence on the CFP Committee makes the process a joke anyway. And the Athletic reported that their rush in getting the CFP extension locked down was due, in part, to the CST threat.