I remember prior to Pollard the season tickets were all the same price. During the early 90s in Hilton, we were in the balcony behind the basket 14 rows up and paid the same price as the lower level center court tickets. Same was for football except hillsides and end zone bleachers. After Orr, the demand dropped off for basketball tickets and football didn't have many season tickets holders. I always was of the belief that there needed to be variable ticket prices beyond the donations.
Pollard finally introduced variable ticket pricing after he showed up and he set the prices to maximize the revenue and attendance. This allowed people to get "addicted" to ISU sports. This is the time for him to go after the money. If ISU wants to stay as a big time program, now is the time the donors have to show their support to make ISU attractive for other conferences in case of the demise of the Big XII.