I don't think it is an excuse - just reality. There are enough people but pretty much anyone who didn't go the U never develops the connection because they connect to the pro sports teams instead. After all, the Twin Cities is one of just a handful of metro areas boasting each of an NFL, NBA, NHL, MLB and MLS franchise. I would imagine one of the smaller metros to do so as well.
there is only one "The U" and it isn't in Minnesota