We had a better viewership this year than TT.But conference expansion is more about TV eyeballs. So TT is going to need to bring more incremental viewers & footprint than other options.
If the end goal is Big10 & SEC both to 24 schools, I suspect Iowa State has a better shot of getting in the SEC than TT. Having Mizzou, KU and Iowa State would provide strong presence in upper midwest for SEC to counter Big10 schools.