Let's just call the entire situation inappropriate.
The anchor's comments were absolutely inappropriate.
The reporter was dressed inappropriately for the job she was doing (I have never seen a reporter report in a swim suit, much less a bikini, while on camera).
I have no idea what the hell any of them (anchor, reporter, producer (if it was his/her idea) were thinking.
I think the story did exactly what the producer wanted. It got the station national attention and probably brought in some more viewers. News reporting isn't about actually news anymore.
The female anchor will probably have her career options improve greatly now also. The Erin Andrews effect.