Allows coaches to evaluate talent and give some pointers to developing kids. Allows kids to show their skills in hopes of getting an "in" with a school and maybe a future scholarship offer. Relationships form. Schools from the North may still never get the 5*, top 10 in the nation at their position kids being recruited by Alabama, Georgia, Texas, LSU, FSU, etc. But it exposes the lower rated (and possibly underrated) kids to programs willing to give them a full scholarship for school, and lets coaches find some of the "diamonds in the rough' who otherwise may not get D1 looks.
Key point. Lots of kids who because of this may get to go to college because a MAC-level program offers, and who otherwise wouldn't be able to attend college. There's already been lots of tweets from current players talking about how they wouldn't be at their school, or in college at all, if not for these types of camps. Of course there's an agenda for the programs and coaches who benefit from these camps. But it's also about expanding opportunities for kids. I'd love to hear the NCAA offer a simple, rationale answer to the question of: Why?
It's killing opportunities for future student-athletes.