The way that these athletes run their mouths and trash talk, being the recipient of a "piece of crap" comment shouldn't be an unexpected thing on their parts. The culture is just more polarized and coarse than even 20-30 years ago, and very different from 60-70 years ago, so we shouldn't respond with such shock and dismay. You will hear this and worse I suspect at nearly every arena around the country in the heat of conference play, including Hilton, particularly around the hot dogging and show boat players. Would I do it? No. Am I surprised and appalled that it happens? No. This ain't the 1940's Hoosiers atmosphere anymore. Society has changed and so have the athletes. The environments are much harder on the players when things 'go bad' and the upside is that when things 'go right' they are worpshipped as modern day demi-gods. You want to be Perseus - then expect some slings stones and arrows. Do I think this Jeff Orr guy is a doosh? Yes. Do I think he's unique in our modern fan sports culture? Not at all. We wouldn't even know about the guy if Smart hadn't lost it and gone off on him. The reason any of us know about him is because Marcus Smart is an immature, hot-headed mental midget, who was dumb enough to go into the stands after a fan. He's clearly got a lot of growing up to do, and the upside for him is that he's and young and can grow from it. This Jeff Orr guy is who he is and isn't likely to change much. If anything, this may serve some longer term good by highlighting sportsmanship and codes of conduct, but in a few weeks and months no one will really care, I suspect. We'll be back to jackwagon showboaters, talking trash and egging on opposing fans from the court, and those fans will respond in kind, with vulgarities, insults and worse, 99.9% of which we will never see and hear. In order to clean up things like this in sports, we would first have to start cleaning up the culture at large, and that isn't likely to happen. Social entropy: most of these social structures are bridges being burned up behind us as we cross them. It is what it is, and probably won't be getting better over time, if that people's expectations.