The last time you could buy a new Fiat in the U.S., Michael Jackson's Thriller music video played endlessly on MTV, cellphones were as big as bricks, and Ronald Reagan railed at the Soviets while dispensing jelly beans from the Oval Office.
The Italian brand's stylish small cars vanished from the American landscape 27 years ago, victim of growing Asian brand sales, low gas prices and a reputation for vehicle breakdowns. Few expected Fiat to return.
Yet, it's back. Fiat Automotive this month again will sell a Fiat-brand car — the small, retro-styled Fiat 500 coupe that's been a hit in Europe since rolling out in 2007. Fiat-controlled Chrysler will oversee sales of Fiats in the U.S.
Fiat reintroduces itself to U.S. with 500 model - USATODAY.com