Also, the $3.2 million was gross sales, not profit.
Cyclone Hazy IPA
- Thread starter dmclone
- Start date
Beer sales don't make that much money. It's more about enhancing the fan experience and getting butts in the seats. And JP has been pretty up front about leveraging alcohol sales for premium seating. I don't necessarily agree with that strategy completely, but I'm sure there are a lot of people who join the end zone club primarily because you can get beer there.
Would have been real cool if Pollard allowed for WeWill to use the Jack Trice signage on the Ames Lager can instead of trying to saturate the market with yet another Iowa State beer. Can't imagine the AD truly needs the money from these beers. Throw in the vodka as well which eats into the cut WeWill gets.
Its a less hoppy/soapy tasting IPA. I personally don't like most IPAs, Hazy's are about the only ones I can drink and enjoy.
Lots of times it is unfiltered and the hops are added later in the process so you get less of the bitterness and more of the fruity flavors. They typically use different hops than other IPAs (more fruity flavored ones). They are much less bitter than a traditional IPA
Would beer sales in Jack Trice jeopardize our tailgating culture? I know you can leave and re-enter the stadium. We always would load back up at half time and go back in.
Can beer sales and this re-entry arrangement co-exist?
Can beer sales and this re-entry arrangement co-exist?
I've always heard that if we start alcohol sales, that would end our lax re-entry policy.
I’m not sure I’ve ever had a soapy tasting IPA and I’ve had a lot of them.
Next up… a Juicy Wiggle IPA!
They cannot. It's either/or.
If you allow re-entry it both hurts your sales and doesn't solve the problem of people being loaded before they get into the building. The argument for in stadium sales, other than revenue, is people don't feel like they have to slam 2 or 3 before they walk in because it's available inside.
Bitterness in a beer comes from adding hops during the boil. Traditional IPAs were made like this, and for awhile, you saw brewers pushing the IPA boundary by loading the boil with more and more hops. Boiling the hops extracted the alpha acids which create the bitter sensation. Dogfish Head 120 Minute is a good example of this.
About 10-12 years ago, starting with breweries in the Northeast like Tree House (hence the term New England IPA), brewers started to make light bodied beers that had very few hops added in the boil, but they would dry-hop (add hops during secondary fermentation and after the boil) the **** out of these beers so when consumed fresh they had a very strong odor and flavor of hops, but didn't have the bitter feeling on your palate. Part of Toppling Goliath's rise to fame was by being one of the first breweries west of the Mississippi to embrace this style and produce an excellent version of it.
If you first tried an IPA like Bell's Two Hearted, or even Confluence's DSM IPA and didn't like it, and have never touched them since, I'd encourage trying a hazy. They don't taste like the same thing.
About 10-12 years ago, starting with breweries in the Northeast like Tree House (hence the term New England IPA), brewers started to make light bodied beers that had very few hops added in the boil, but they would dry-hop (add hops during secondary fermentation and after the boil) the **** out of these beers so when consumed fresh they had a very strong odor and flavor of hops, but didn't have the bitter feeling on your palate. Part of Toppling Goliath's rise to fame was by being one of the first breweries west of the Mississippi to embrace this style and produce an excellent version of it.
If you first tried an IPA like Bell's Two Hearted, or even Confluence's DSM IPA and didn't like it, and have never touched them since, I'd encourage trying a hazy. They don't taste like the same thing.
I have yet to find any ‘Cyclone’ beers in my town after checking all the stores. Swarm was on the shelf at every store.
We're taking this as a sign BackPocket is coming to CYtown right?
I hope the collective and athletic department plan do having a lot more PSAs during football and basketball games this season.
That's because they aren't in stores yet. Check starting on Thursday for Ames Lager.
ISU coulda (and shoulda) been doing this for years. I have to think it's a moral thing by Pollard or the school to not associate themselves with beer. Until now. Now that We Will is selling beer they're all for it and vodka..lol
I remember hearing the beer brewing class or club at ISU had been trying to make a student made beer to sell vut ISU wouldn't let them brand it or anything.
I remember hearing the beer brewing class or club at ISU had been trying to make a student made beer to sell vut ISU wouldn't let them brand it or anything.
