I have fond memories of WWE televising what would be 1st degree murder with a sledgehammer or burying someone alive while JR screams "Oh MY GOD!" and "WHAT THE HELL?"
I get that it’s a hard job these days in the WWE. Making a big deal out of a 540 triple backflip somersault DDT that barely touches the other guy has to be hard to sell. It’s an easier job when a guy is getting conchairto’ed and the devastation is believable.