If we can sell out UNI and Iowa but can't sell out a conference game against the #4 team in the nation which will decide who is in FIRST PLACE in the Big 12 conference - that says a lot about our fan base and which games are truly important.
It will be embarrassing if we cannot sell out this game.
I agree with this just because of the optics, but you have to remember those 2 games bring a disproportionate amount of visiting fans.