ISU marketing in the past seemed great at pitching things and marketing ISU in creatively ways. I don't understand why they have been so slow making the clothing the team wears, available for purchasing. It's as close to printing money as you can get. Campbell wears it, it becomes popular, make it available for sale. Profit.
This.
This.
This.
Over and over again.
Be more like the NFL and get the sideline gear up before or just after the game. You have the best advertising. You're on goddam Fox with millions watching.
Get the **** online for purchase