For me personally it's 1) location with nice weather and then 2) a opponent we can beat. I think of all the teams we could potentially play we match up worst against Mizzou in the Liberty Bowl.
I'd love to play VT in Orlando or a PAC 12 team in AZ.
I'm guess you're speaking partly as a former player, which I totally understand. It's easy for us to say we want a big matchup, but for the players, I hope they have a location they enjoy. I also do want a team we can beat, but I don't really want to play a MAC or CUSA team.