Toppling Goliath kicks out around 50,000 barrels a year and has distro to at least 30 states now. I don’t think they will ever match that because these collective beers will only do well locally.
If somebody is so massive outside of the state...wouldn't owning the NIL game make them even bigger in Iowa and alienate almost zero people in those other 29 states?
I'm struggling to see the angle where an Iowa brewery turning down this is a great move if their goal is just to sell a certain amount in Iowa. I'm also surprised there wasn't one or multiple that jumped at the idea of doing both because that's a great way to not alienate anybody even within Iowa.
If Exile, West O or Toppling Goliath (or anybody) had come out and done both nobody would've been rage filled in either fan base at all.