Last years attendance was down 657,518 patrons from where it was 5 years prior. That makes a pretty sizabale diffrence in organizational revenues.
You mean people are more likely to attend games when the home team is winning the division, than they are when the home team is in the midst of one of the franchise's worst seasons EVER (which is really saying something in this case)? Color me shocked.
But even so, lack of attendance doesn't mean the team is losing fans. I don't go to Iowa football games very often now that I'm graduated, but I'm still a fan. Some people just don't think it's worth the financial/time investment to physically go to a Cubs game right now, but that doesn't mean they aren't still following the team from home. And those 657,518 patrons will be right back in the seats as soon as the team is good again, which IS going to happen in the near future.