I guess it depends how you define "proportionate". If it is based on headcount, it's a big problem. If it's based on revenue per sport, it's no problem. Its certainly implied that they mean the former.
The other thing I thought was interesting:
But, the guidance said, “it is possible that NIL agreements between student-athletes and third parties will create similar disparities and therefore trigger a school’s Title IX obligations.”
So KSU would have to rectify Hawkins' $2M NIL deal, by coming up with $2M of its own for someone (or someones) on the women's golf team? That seems like quite a burden to put on the university, when they aren't the ones spending/directing the NIL money (yet, anyway). Feels like making me pay a fine because someone else is jaywalking.