I think a lot of those comes from their fans just not understanding realignment. Big12 fans (not all) have become very educated on realignment and what is valuable for a media deal. These pac12 fans sound like idiots because they legit don’t know what they are talking about.
The PAC has been fairly insulated from the conference stuff.
If I'm a casual fan I'd probably look around and think the PAC is a much bigger fish in the pond. Seattle, SF, Phoenix, Denver vs. Ames, Manhattan, Lubbock, Waco seems like a mismatch.
But dig just a little deeper and those smaller markets have a much greater connection to the schools and teams.
PAC fan isn't seeing it. The folks at the networks cutting the checks....they get it.