Just because a team is making that much now does not mean they are worth that much. USC was the big dog in that conference. Taking UCLA kills the LA market for the PAC (if it was there to begin with is another question). CU does nothing for us, same as UT, they are there if we want them. Only reason we take a PAC 12 team quickly is to kill it off. They very well may be rallying the troops to hold a ten team league like the big 12 did.
They were talking a lot about market size and the rest of it last night on ESPN Sat college sports, and I do not know if anyone knows just how important being in a large market is anymore.
Look at Houston, top 5 market in the US, but they have few fans, does having Houston in the league really add any more money or not? Same could be said about LA, SF and most of the West Coast teams, large markets with few fans.
As we move more into streaming does it really matter if the team is in LA or Ames, when you have to purchase Hulu or Amazon to get it, then I am not sure it really matters. How much of a money grab is getting the state of California to the B10, its was great with Rutgers 8 years ago, but are those numbers the same today?