I don’t see how people didn’t see this happening. This is the legal version of the old southwest conference. Ad boosters are gonna pay to bring in the best players they can afford. 5 star culture is cool, but it’s not gonna take you very far.
i would love the see the deal Ewers got to go back to Texas.
It isn't that we didn't think it would go this route, everyone expected it to. That's why the NCAA's anti-NIL regs were there in the first place. But there will be a necessary regulatory response in the interest of competitiveness or college football just goes away in its current form.
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