Has nothing to do with that for me. Regardless of conference and regardless of teams, I simply like the idea that it ensures the top 2 teams from Regular Season play in the CCG. When the Big Xii started doing this, I thought it was silly, but I have seen the light. The ACC did it last year too with a good effect. I would like to see all conferences go this route to avoid (11-1) vs. (9-3) matchups, etc. It also keeps more teams in the race with more meaningful games down the stretch.
There really is no ideal way to crown a regular season champ. Round robin when there are only 9 games is going to produce a tie pretty frequently although it is a very "TRUE" champion. I guess often that tie can go to a head to head, but the Ohio State Committee made it pretty clear that every team but Ohio State has to play at least 13 games to be considered for the playoff.
It works great in international soccer when they play something like 38 perfectly balanced games with 3 point wins and 1 point ties. Tying over the course of that with games resulting in 0, 1 or 3 is rare and goal differential is a fine tie breaker.
Last year we had a virtual tie with Oklahoma but in no way was the league resume worse. We played them to a 1-1 draw and +1 in point differential head to head. They got to dodge @WVU so they actually were only 7-2 in B12 games to ISU's 8-2. Our OK St loss was slightly better than their KSU loss...they are champs mostly because they won a rematch, which is fine but not the same as winning a title game vs a team they hadn't faced all year or having to beat a good team twice in a row like ISU would have needed to do.
The closeness of that likely played into ISU's ranking and Fiesta Bowl bid thankfully.