I think we'll be at a point sooner or later where it will cost more to keep Prohm than to replace him.
First - there are at least a few very big supporters that are beyond ready to move on and I know reluctant to invest anything more while the current staff is here. There are some renovations and projects that are going to struggle to get funded without them.
Secondly - season tickets are going to be dismal when combining more fan money going to football, impacts of COVID on families, and a lack of any sort of excitement. That will add up quickly and carry over to concessions, merchandise, etc.
Thirdly - ISU needs more than one sport to be relevant to continue some of the other larger capital projects. While Football is where the game-day and TV revenue is, they need basketball bringing in 10K+ fans 15 times per year to support a lot of other projects.
With that said, JP is notoriously cheap when it comes to basketball coaches. No amount of money was going to keep Hoiberg in town, but there were other candidates that showed interest and he just wouldn't put up the money, despite enough donation commitments.
It's going to take 3-3.5 mil for a really good coach but I think he'll try and find a possible diamond in the rough (aka roll the dice) on somebody under 1.75 to 2 mil. Right now we are 50th in the country for MBB coaching salary with basically everybody of consequence way above us.
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