I remember first coming to visit the university. I was totally sold on it from an academic perspective (strong reputation in my major of choice) and I loved the pictures I had seen of campus, among many other things.
When I first got to Ames and saw Duff Avenue and the east side of Lincoln Way, I almost changed my mind. I'm glad I didn't, but a large portion of town is a real eyesore.
I know that might seem a bit anecdotal, but to answer the question posed by
@Cycsk, I care because I have heard many students say similar things. Ames is a poorly planned town (that's being generous), and in areas it can look quite sad. This initial impression certainly has an effect (difficult to say how significant) on potential students visiting for the first time. I'd just like to get a pulse on what others think about future development, and how this benefits the university - which, at the end of the day, is my only concern.