Drake marketing dept. strikes again

[ruxCYtable]

Remember their D+ campaign a few years ago? A friend send me their latest. I'm pretty sure you want to be in the top 3%, not the top 97%, folks.

 

[BikeSkiClone]

My statistics are a little rusty, but me thinks someone meant 97th-percentile.

The D+ thing cracks me up still.

 

[Rabbuk]

Hey if they are in the top 97% of workers they could still be the best. Source: a drake statistician

 

[CycloneWanderer]

Oh, Drake. Never change.

 

[Knownothing]

This marketing works for my old high school also. Lincoln High

 

[BoxsterCy]

Woof! For reals or is that something someone edited to make Drake marketing look dumb?

 

[CycloneErik]

That's rough.

 

[nfrine]

Drake is special.

 

[tim_redd]

My statistics are a little rusty, but me thinks someone meant 97th-percentile.

The D+ thing cracks me up still.

I'm still waiting for their DD marketing campaign.

 

[ruxCYtable]

Woof! For reals or is that something someone edited to make Drake marketing look dumb?

It's absolutely real. My friend got it in the mail yesterday.

 

[BCClone]

Note to all HS kiddos out there. A marketing degree from Drake is not a wise choice.

 

[cloneu]

They had a score of 97, not percentile rank. Reading is hard.

The "scores" presented alongside the metrics in this profile are centile ranks. They range from 1 to 100, with 100 indicating the highest centile, or top 1 percent of all 2- or 4-year colleges.

 

[jcyclonee]

On a related "Drake is stupid" note, singer Drake has 24 songs currently on Billboard's Hot 100. Is it now official that anything related to Drake is now making this country more stupider?

 

[jcyclonee]

They had a score of 97, not percentile rank. Reading is hard.

The "scores" presented alongside the metrics in this profile are centile ranks. They range from 1 to 100, with 100 indicating the highest centile, or top 1 percent of all 2- or 4-year colleges.

I think we all know that but the marketing department didn't state that.

 

[WIBadger]

They had a score of 97, not percentile rank. Reading is hard.

The "scores" presented alongside the metrics in this profile are centile ranks. They range from 1 to 100, with 100 indicating the highest centile, or top 1 percent of all 2- or 4-year colleges.

Is this an issue with the posters here or with Drake's marketing? Because that's not what that marketing blurb is saying

 

[Gunnerclone]

Ame High.

 

[CycloneWanderer]

They had a score of 97, not percentile rank. Reading is hard.

The "scores" presented alongside the metrics in this profile are centile ranks. They range from 1 to 100, with 100 indicating the highest centile, or top 1 percent of all 2- or 4-year colleges.

Who are you talking to? Us fanatics or the Drake people not on this forum?

 

[BCClone]

Is this an issue with the posters here or with Drake's marketing? Because that's not what that marketing blurb is saying

Drake martketing issue. They need to have the English department proof read their stuff. If they pull out the word "top" it would come across how the other poster mentions. That one little word blows the whole thing up.

 

[cloneu]

Who are you talking to? Us fanatics or the Drake people not on this forum?

Drake did not understand what the 97 score meant. 97 is not a percent. The Brookings website clearly shows there is no % behind the number 97. The info on what that score means is about two inches away from the score Drake received.

I have worked with enough marketing people to reasonably assume it is not a typo and they just don't understand how percentiles work.

 

[mywayorcyway]

I don't remember the D+ campaign. What is that in reference to?