Here's a brief summary
http://www.adweek.com/creativity/drake-universitys-ad-campaign-gets-big-d-12277/
Drake marketing dept. strikes again
- Thread starter ruxCYtable
- Start date
http://www.adweek.com/creativity/drake-universitys-ad-campaign-gets-big-d-12277/
Maybe Drake should stick with their true competitive advantage.
"Come to Drake, Jethro's BBQ is across the street.
"Come to Drake, Jethro's BBQ is across the street.
Yeah, I agree. I wasn't sure if the other poster was saying they thought we were getting it wrong or Drake had gotten it wrong
Maybe there was a bet between marketing department employees. "I bet you can't do something dumber than the D+ campaign."
Having worked this space (editing, fact-checking, approving advertising pieces), I can easily see how this occurred.
There is usually someone with marketing/communications skills charged with developing promotional materials. Their skill set is writing/creating, not necessarily content/technical expertise. You have others that review for accurate content.
In a highly regulated industry, you’d have compliance and/or legal people review something like this before it is finalized.
Higher Ed is not highly regulated so I’m sure Drake is expecting their marketing people to also serve as their own technical resource too. Not really an excuse though to make this error. Someone in charge needs to have some process in place to ensure this type of thing doesn’t occur.
Hummm…any chance the D+ person or persons is/are still there and had a hand in this mess too? If so, would have to think that job security would be in question about now.
There is usually someone with marketing/communications skills charged with developing promotional materials. Their skill set is writing/creating, not necessarily content/technical expertise. You have others that review for accurate content.
In a highly regulated industry, you’d have compliance and/or legal people review something like this before it is finalized.
Higher Ed is not highly regulated so I’m sure Drake is expecting their marketing people to also serve as their own technical resource too. Not really an excuse though to make this error. Someone in charge needs to have some process in place to ensure this type of thing doesn’t occur.
Hummm…any chance the D+ person or persons is/are still there and had a hand in this mess too? If so, would have to think that job security would be in question about now.
But it also has potential to sag to new lows.
Look at that list. That's more Double D's than in the history of Playboy magazine.
I mean, technically they aren't wrong.
If you have a job thats not minimum wage you fit that category. Wouldn't be happy if ISU was bragging about it though.
As someone whose goal was just to always stay out of the bottom 3%, I don't see the problem.
Maths are hard werk. Engish are harder werk. PROOF READ, Drake!!!
That's more of a Kirkwood-South Campus type of brag.
Or "If you get fired from the Drake Marketing Department... Come work at Adventureland, Jethro's BBQ is right across the street."
Jethro's sucks. I'd go with "Drake Diner and Woody's are nearby".
