Yea, he never reads the Daily. He did forward me the email about break tickets he got today to see which ones we want. It included the entire schedule but did not have one mention of Hilton Madness or even include the time and date in the schedule.
Like I said...I assumed the targeting based on the time frame. It's interesting that they didn't email the students about it though, given the love ISU AD marketing has for blanket emails to faculty & staff.