Some sobering (pun definitely intended) revenue numbers on alcohol sales
SURPRISE! Wisconsin football fans enjoy adult beverages, film at 11.
www.extrapointsmb.com
This does only include games in August and September. Hopefully this gets refreshed after the season
For Wisconsin, this data would be missing the Iowa and Ohio State games (both blowouts so that likely impacts sales if people are leaving early).
Wisconsin also has upcoming home games against Washington and Illinois
Still pretty good numbers for Wisconsin, averaging ~$1M in revenue per game.
I'm guessing operating costs, insurance, licenses, etc cut into that pretty good.
Outside of Wisconsin, not the big money maker some think it would be