Mega Mart coming to Des Moines area

Wouldn't it just be easier to place a sign on the door that says 'No Kitchen here' rather than divide marketing dollars for a new name?
 
Wouldn't it just be easier to place a sign on the door that says 'No Kitchen here' rather than divide marketing dollars for a new name?
No, from a brand perspective better to have clear delineation

Similar to hotel brands. You don't expect a Ritz Carlton stay at a Fairfield or Courtyard, but they are all Mariott brands
 
Caseys is building three more in Ankeny. Kwik Star is building that huge truck stop south of Sams. The amount of gas stations in Ankeny is completely absurd and they just keep building.

By my count, there will be 15 Casey's locations in Ankeny when those 3 finish building.
FD has 6 Casey's in a town of 24,000.
 
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Yes, and you have to go inside the store and pre-pay for it. What a complete PITA. Went to the store on 86th and they were "out" of 87 Unleaded. Not sure these are going to last long...
Walking in and prepaying isn’t a big deal when I’m saving $10.00 dollars in diesel. And all they do is scan a little card and hand it to you. There was no sign up.
 
Huxley is another small town with two Casey's that are less than a mile from each other. When they have an older store in a location that is doing well they often seem to build a new one close by.
 
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SW side of Cedar Rapids...two on the same street...bottom left/top right...crazy but apparently it works for both Casey's locations??
This one has always baffled me, because the one on the corner is much newer and nicer. The one thing the other has is closer to 380 so I suppose anyone not from the area would turn there first? Just strange.
 
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On that note, it was always funny to see the QT right across the street from K&Gs HQ building.
I think Kyle tried to buy that lot but QT said no thanks

I also remember hearing a rumor that during construction, if any workers had a QT fountain drink cup on site, they'd be removed immediately haha
 
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This one has always baffled me, because the one on the corner is much newer and nicer. The one thing the other has is closer to 380 so I suppose anyone not from the area would turn there first? Just strange.
I suspect in a lot of these situations, the old store has a better location, but the newer one has more room for a bigger store.
 
This one has always baffled me, because the one on the corner is much newer and nicer. The one thing the other has is closer to 380 so I suppose anyone not from the area would turn there first? Just strange.
This is almost always the case with two Casey's close to each other (which seems to happen a lot), one is older/not as nice and the other is newer. Seems to be one of their business models, if they have an older store that is busy they build a new one about as close to it as they can acquire land and keep the old one going too.