I think there is a possibility of this happening, not sure how likely, but at least possible. But with CyTown other events through the summer could happen. Think like music performances, conferences, festivals, concerts, flea market and swap meet type things etc all could be done in the area. Not to mention things like Special Olympics etc that are already there.
These things would increase the foot traffic and income potential for CyTown, as well as major income potential for parking and RV lots and hotels.
There are some obvious things that make this not exactly something the University wants to deal with too, but in the future the need to generate as much money as possible makes these ideas at least possible.