I’m not sure what you’re arguing about anymore (at least with me). You cited the passage from the article and said it was ridiculous, while I said it was hyperbolic but relatively true.
That’s the growing divide between the Big Ten and the Big 12. One is chasing media markets and television ratings, expanding coast to coast in search of brand value. The other is holding tight to its roots-regional rivalries, local pride, and the kind of fan loyalty that doesn’t need a playoff bid to show up and show out.
By virtue of necessity (so you don’t bring up the weak argument “well the B12 would have done it!”) B12 has expanded with teams and fan bases that are generally smaller but passionate and, with exceptions, do have some regionality to it (I gave you several examples of this). The B10 has expanded for TV markets and media dollars and is more corporate with little regard to fan passion or regionality.
As a result the B12 in its entirety has better gameday atmospheres than the B10 (not absolutely but in relativity). She used the ISU atmosphere versus the Northwestern atmosphere as an apples to apples comparison (although I’ll grant ISU was playing an in-state rival). Both were placed on Fox’s prime slot with a national pregame show lead-in. Northwestern’s atmosphere was corporate and born out of realignment while ISU’s was more passionate and grassroots. That’s what she was saying.