I'm not even sure what that means. When an event is held at a venue, if all tickets are sold, it is successful (by most people's measures)>
"This is a good event because it sold out".
Nah.
****, given that this event has occurred during the best collective years of ISU and Iowa over the last 20 years, the fact that it didnt sell out every year is frankly embarrassing for the event and says something about the quality of the event. There should be plenty of demand for ISU and Iowa basketball, but it manages to not sell out every year.